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Data collection begins with facial recognition. Our facial recognition feature offers instant facial detection and analysis to help you understand your customers’ demographics. Other information gathered includes their dwell time in front of the display, their interest level in different products, and the pedestrian traffic flow to name a few. The perks of having the facial recognition feature in place is so that the display can show advertisements that will be of interest to the viewer and include links with relevant information related to the ad so as to promote similar and/or related items collectively and effectively.
Data is like a diamond in which its value only shines through when it has been dissected and analyzed. In order to turn the collected data into your advantage, we will assist you in gaining a deeper understanding of the data through data analytics so as to accurately define your target audience, uncover prospective buyers, and improve customers’ shopping experience.
The content management system (CMS) is an integral part to achieve precision marketing. It allows the most relevant advertisement to be shown to viewers meaning we can now effectively maximize the purpose of posting an ad. With a customizable interface, an intelligent way of organizing your data, and a cloud management platform, users will find precision marketing being made a lot easier than before.